Staying top of mind with customers and potential customers is key. According to Salesforce, it takes 6-8 touches to nurture a viable sales lead. This means the more you can get in front of buyers with relevant, helpful, and fun information, the better chance you have of being top of mind when they need a product or service your business offers.

One way to ensure you are touching everyone monthly is through an email newsletter. Here are some tips to create a newsletter that is engaging and sells.

1. Use a fun and engaging subject line 
   35% of emails are opened based on their subject line. Getting potential customers to open your emails is key; if they don’t open it, they can’t engage with you and your brand. Check out these helpful tips for writing subject lines.
2. Design for mobile devices 
   Over 50% of all emails are opened on mobile devices. Make sure your newsletter not only looks good on smaller screens, but is functional, too. Buttons should be larger enough to be clicked, and font sizes need to be large enough to display your main points quickly and easily.
3. Keep it simple
   Make sure your copy is concise and to the point. People don’t have time to read wordy, drawn out sentences. They want information fast, and in bite sized pieces. Using bullet points and headlines is a good way to draw people’s attention to important information.
4. Personalize content 
   While it’s good to use someone’s name in the opening of an email, segmenting your email marketing and messages by persona based on demographics, behavior, purchase history, and geographic location can further help tailor your message and engage your audience.
5. Offer a special deal or exclusive content 
   Making certain content only available to email subscribers is a good way to entice people to sign-up. From special sales and coupons to access to subscriber-only content, people won’t want to feel left out and will be curious as to what they’re missing.
6. Test, test, test
   It’s important to measure what’s working, and what isn’t. Track open rates, click through rates, sales, and other forms on engagement to see where people are interacting most, and least. Continuously tweak and test everything – from subject lines to images, format, send dates/times, and more.