Earlier this year, Wyzowl put out a report of ‘The state of video marketing 2018‘. Here are 10 highlights from the survey of 570 marketing professionals and online consumers:

1. The average respondent watches 1.5 hours of video daily
2. 76% of marketers said video helped increase sales
3. 95% of people have watched an explainer video to learn about a product or service
4. 81% of people have been convinced to buy a product or service from watching a brand’s video
5. 72% of people would rather use video to learn about a product or service
6. 85% of people said they’d like to see more videos from brands in 2018
7. 76% of marketers said video helped increase website traffic
8. If they enjoy a video, 83% of consumers are likely to share it with their friends
9. 87% of marketers have published video content to YouTube; of those, 90% found it effective
10. 80% of marketers said video increased the time spent on their website by visitors